April 13, 2018

New Logo Shapes the Face of Fannie Lou Hamer’s America Film Project

(April 13, 2018) - A new and original documentary dedicated to preserving the life and legacy of civil rights icon, Fannie Lou Hamer, has a new logo which reflects the scope and nature of the project. Produced by Hamer’s niece, Monica Land, and award-winning filmmaker, Keith Beauchamp, Fannie Lou Hamer’s America is a multimodal project that will enhance the public’s knowledge of the Mississippi-sharecropper-turned-civil rights activist. Hamer died in 1977 at the age of 59 following a vicious jailhouse beating years earlier.

The new logo, a flag with barbed-wire stripes, was designed by graphic designer Kaiyla Barber and Darren Schwindaman of Creative Distillery, a marketing firm based in Jackson, Miss.

“We wanted to create something that spoke to the idea that America is interpreted by different people in different ways, and the traditional symbols of patriotism may not be inclusive of the reality of all people who live in America,” said Schwindaman, a graphic designer and founder of the firm. 

Born on October 6, 1917, Fannie Lou Hamer was the voice of voting rights during the 1960s to mid-1970s. Known for her powerful speeches and impassioned pleas for equal rights, Hamer delivered an emotional plea that was nationally televised at the 1964 Democratic National Convention in Atlantic City, New Jersey. “Is this America?” Hamer said questioning the violent retaliation blacks endured for asserting their basic rights of citizenship. “The land of the free and the home of the brave?”

Following her appearance, Hamer became one of the most sought-after speakers of her time. The flag logo, will serve as the official brand of the project, which includes an educational curriculum, Find Your Voice.

"Creating a logo that evokes empowerment and resilience was imperative, because these are qualities that Fannie Lou Hamer demonstrated for African Americans right here in Mississippi," Barber said.

Creative Distillery, which specializes in helping businesses and nonprofits reach their audiences through several mediums including, campaigns, digital content and branding, also designed a second logo, a medallion bearing the likeness of Hamer,  that will be used for the K-12 civil rights curriculum, Find Your Voice, designed by Fannie Lou Hamer authors and scholars, Davis Houck, PhD and Maegan Parker Brooks, PhD.

"The medallion logo is evocative not only of Hamer's symbolic legacy--as the image boldly references the bronze statue that stands proud in Hamer's home town--it also evokes the spirit of Hamer's multiple runs for political office,” Brooks said.  “Knowing the odds were stacked high against her, Hamer didn't necessarily run to win, but rather she ran for elected office to raise significant issues, to embody change, and to empower those around her to find their voices in the public sphere. This is the spirit we hope to inspire through the Find Your Voice K-12 Curriculum Project and this is the spirit symbolized in the medallion logo, which can be proudly donned as a campaign-style button."

Brooks, an Assistant Professor in the Civic Communication and Media Department at Willamette University, has written two books about Hamer, including one with Houck, Fannie Lou Hamer Professor of Rhetorical Studies at Florida State University. Houck and Brooks are also the lead researchers and consultants on the film. 

Currently in production and directed by Joseph Davenport, the documentary, Fannie Lou Hamer’s America, will allow Hamer to tell her own story using audio and video footage recorded throughout her political and activist career. The film is slated for completion in the Spring of 2019.



Facebook: Fannie Lou Hamer’s America and Twitter: @flhamerica.

# # #